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Start Your Social Media Career

Engagement with customers, media and staff through social media is a top priority for most companies. Organizations want to know how to use social media platforms like Facebook, Twitter, Instagram, LinkedIn and blogging to build their brand and gain market share. This increased focus often means hiring new, specialized talent to lead innovation in this space.

However, with social media only recently becoming a legitimate business tool, employers may struggle to find new talent with established social media careers behind them. Some organizations are open to considering candidates with a generalist marketing background who show the potential and enthusiasm to succeed in a specialized social media role.

If you’re a marketer interested in this emerging field, read these top eight tips gleaned from candidates who have successfully developed their own social media careers.