Email Marketing

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An effective email marketing strategy transforms ideas into actions

First set your business goals and ambitions with regards to email marketing, then take these 3 steps:

  1. Email marketing strategy: How you are going to achieve those goals.
  2. Email marketing tactics: How you are going to achieve them in more detail. Part of the strategy.
  3. Actions: How you going to deliver on your tactics. Even more detail, the fulfillment of your email marketing strategy.

By doing so your email marketing program is sure to have a strong bond between your strategy and the actions required. Which is one of the most important parts.

But why an email marketing strategy?

With email marketing as a channel you are holding all the cards for potential success.

  • Email marketing can have a big reach and put your message in front of a lot of people.
  • The marketer has great flexibility in how they handle their email program.
  • It is quite easy to start and you can start small.
  • Email marketing scales, the effort to send one or 100.000 messages is nearly the same.
  • Email allows you to target and segment your messages on individual level.
  • There are little risks, the costs are relatively low and potential for upside is big.

  • So for each marketer putting the development of an effective email marketing strategy on the top of your agenda and to do list seems like a no-brainer.



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